Ogilvy Commonhealth turned to Galaxy 61 to create 8 spots focused on their own ad campaigns, targeted to judges at the Cannes Lions competition. These “commercials for commercials” each presented a unique set of challenges, in most cases taking the elements of the campaigns to tell the stories of their creation without overshadowing the campaigns themselves.
For Yondelis “Diver”, layers of imagery from the original print ad were used to create a gorgeous undersea environment, gradually revealing the titular diver with a long tail of floating molecules.
For Rhinocort, an ever-accelerating parade of frustrated faces leads to reveal that the frustration is being experience by a person’s nose. To tie it all together, we chose klezmer music, which we manipulated to accelerate at an absurd pace.
The GSK “Big Bad Cough” campaign was presented as an animated children’s storybook, With a “Once upon a time” Voice over and Danny Elfman style cinematic music.
For Yondelis “Challenge” we let the beautifully edgy website speak for itself, with interactive clips and animation built up from its visual elements.
The two spots for Roche- “Bulbs” and “B-Cell” combine interactive graphics, video content and still imagery from the conference booths to build an impression of the campaign.
“Match” uses stock footage to lead up to the arresting final image from the print campaign.
And “Moms” builds on campaign imagery with stock photos of mothers loving life and having it all, to the tune of upbeat arena rock.
As a highly scalable and flexible animation and design studio, Galaxy 61 was able to produce these 8 disparate spots in an astonishing 2 weeks.
Doug Johnson: Animation Director, Editorial, Sound Design
Tom White: Art Director
Marshall Twinam: Copywriter
Jared Eng: Animation/Editorial
Aaron Kokas: Animation/Editorial
Paul Wei: Animation/Editorial