This is definitely our most-seen piece of work. The team at Loyal Kaspar was responsible for all the visual aspects of The Who’s halftime show performance, including the groundbreaking circular LED stage. G61 was invited to choreograph the animation and produce the Bridgestone logo that heralds the band’s arrival. The animation combines elements from the stage show- the banks of LEDs and the chevron patterns, with Bridgestone tires and the Superbowl XLIV logo. Thanks to LK for the tremendous opportunity!